Orlando Ballet

A long-time creative partner, SIX collaborated with the Orlando Ballet leadership and various internal and external stakeholders to reposition the ballet and the performing arts in Central Florida. With declining attendance and an aging audience, it was crucial to position the ballet to attract new demographics while making it more accessible, comfortable, and a highly regarded date night option.

From an extensive brand refresh and the development of a new custom web platform, SIX implemented visually sophisticated performance and show branding. We also integrated media communication services and social media management to enhance the ballet’s visibility and increase community awareness of its main-stage performances. To maximize media coverage, SIX focused on crafting compelling narratives and intriguing details for each Orlando Ballet performance, providing reporters with fresh and creative story ideas for each production.