Ivanhoe Park Brewing Co.

SIX creative output included award-winning branding, illustrated beer labels for retail placement, and website design. Our intent was to craft a brand that pays homage to the rich history of its Ivanhoe Village location. In a market saturated with brew houses, eateries, and bars, Ivanhoe Park Brewing Co. sought to make a splash through differentiation. To further achieve this, IPBC engaged our media communications team to produce a groundbreaking ceremony that generated buzz throughout Central Florida and its many micro communities.

Planning an event that would bring together stakeholders, industry influencers, key officials, and community members, SIX introduced local VIPs to Ivanhoe Park Brewing Co. in a memorable and impactful manner. The ceremony featured a traditional groundbreaking event with Ivanhoe Park Brewing leadership, Orlando Mayor Buddy Dyer, and City of Orlando Commissioner Robert Stuart. These VIPs were introduced to the brewery using custom-designed and branded brewer mash paddles, which turned up hops instead of dirt.

With SIX by their side, Ivanhoe Park Brewing Co. has all the right ingredients to brew a hoppy future.