ette hotel 

Client Since 2024


Overview

SIX collaborated with the Michelin-rated ette hotel, and its on-site restaurant, Salt & The Cellar, to enhance brand visibility and drive increased hotel stays and dining reservations.

Our Strategy

The primary goal was to position the ette hotel as Orlando’s premier luxury boutique hotel and make its accommodations and dining a sought-after experience worldwide.

To achieve this, SIX executed a comprehensive, multi-faceted strategy that included securing targeted media placements in renowned national and local publications. Placements showcased ette hotel’s extensive programming such as the Thanksgiving Roast and Holiday Afternoon Tea.

  • Market Research & Analysis
  • Media Relations /PR
  • B2B/B2C Brand Positioning
  • Brand Programming
  • Creative Direction
  • Social Media Management
  • Photo, Film, Motion

SIX also promoted the hotel’s special events including the SEN5ES Dining Experience done in collaboration with Mind Games Fragrance and the LIPA rooftop grand opening. SIX supported strategic collaborations with aligned influencers across diverse markets including Miami, Tampa, Atlanta, Brazil and more to showcase the hotel. In addition, SIX managed exclusive events and experiences with luxury brands such as Zimmerman, Neiman Marcus and Gucci. This approach was designed to elevate the hotel’s offerings and appeal to discerning travelers and locals alike.

In parallel, SIX facilitated the hotel’s relationship with local organizations such as Visit Orlando, Experience Kissimmee, The Scout Guide and the Orlando Ballet. To further elevate its community involvement and position ette as a responsible and active member of the Orlando community, SIX arranged ette’s participation in Cows ‘n Cabs, a prominent philanthropic event.

Additionally, we are continuously enhancing ette hotel’s social media presence. To do this, we focus on highlighting the hotel’s stunning amenities and programming through visually compelling graphics, photos, and videos that resonate with potential guests.

By carefully curating the hotel’s content and profile, we ensure that its unique features and luxurious aesthetic are evident to anyone browsing through social media. This approach fosters meaningful engagement and reinforces the hotel’s brand narrative, attracting guests who are drawn to its beauty and ambiance.

 

Results

As a result, ette gained recognition in prestigious publications and news sources such as the Michelin Guide, Miami Herald, Huff Post, Food & Beverage Magazine, Orlando Sentinel, FOX 35, Flamingo Magazine, Orange Appeal, and more, solidifying its status as a sought-after destination for travelers worldwide..

Contact I have a feeling we're connecting