Our Strategy
The primary objective was to amplify Smith Interior Design’s reputation and showcase a recent rebrand by SIX and extensive growth. SIX implemented a comprehensive strategy to ensure the firm was recognized as a top choice for high-end residential projects.
The key to this strategy was the development of targeted media lists, both national and local, to ensure we reached the proper audiences. We also crafted a compelling press release to highlight the firm’s rebrand, which was distributed to key outlets to increase exposure and generate excitement.
In addition to media outreach, SIX presented valuable networking opportunities for Smith Interior Design, including connections with organizations such as the Greater Orlando Builders Association GOBA). With GOBA, SIX identified the opportunity for the firm to become a part of the Custom Homes and Remodeling Council providing them with extended opportunities for networking in the market.
In support of the firm’s 2025 revenue goals, SIX facilitated introductions to prominent industry players, including Park Square Homes, Cahill Homes, and Charles Clayton Construction. In turn, the firm has secured Park Square Home’s next model home project as well as a Cahill Homes remodel project in Golden Oaks.
Results
Smith Interior Design achieved increased brand visibility, significantly expanded its network, and fostered new business opportunities, positioning the firm for continued growth and success in the competitive interior design market.